Dave Asher started the Buy Local Reno-Sparks campaign in 2010, aiming to promote local businesses with roots in Nevada and directing consumers to shop at these businesses.

However, Asher felt the movement was misrepresenting its original intention. Too many companies had become associated with the movement had offices or locations in the area, but had headquarters in other states. Asher was adamant about tailoring the organization strictly to represent those companies with roots in Nevada, even those who have grown to other locations.

Asher ultimately rebranded “Buy Local” as the “Nevada Based Business Network” to reflect the organization’s mission. As a part of the rebranding, he is also rolling out campaigns to assist the networks’ businesses.

He is promoting business-to-business networking breakfasts at Jack’s Café, promotion of the new website and phone app, working with the governor’s office to promote smaller companies for contracts with the state government, as well as the expansion of the Nevada First Gift Shop in Reno Town Mall.

The gift shop, which opened in October 2014, is adding 20,000 square feet to its existing 4,000 square feet of space at the mall, which is in the process of a major renovation project. The gift shop sells products from Nevada-based businesses, including jewelry, books, food and clothing.


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